Tiger crystal beer malaysia. Tiger Crystal Una fresca e rinfrescante birra chiara.
Tiger crystal beer malaysia The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. History. A beer born on the streets of Asia, it pairs perfectly with the bold flavours found in Malaysian street food dishes. Have you ever had that moment? Your body just flows the right way, unstoppable moves and you are feeling on fire. 320ml | 24 Cans. The exclusive Guinness Serving Tray will be given to those who purchase We turned our iconic Tiger Beer labels into symbols of courage with personalised #YetHereIAm Tiger bottles to commemorate stories of defying expectations and overcoming the odds. Tiger Crystal needed an integrated campaign that could capture the attention of Malaysian drinkers while also solidifying the brand&#8217;s Boldly inspiring people to Uncage the Tiger within since 1932. Guinness Stout Beer Can. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 75 countries. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food Malaysia New Zealand United States Global. BUY NOW. For non-Muslims Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected beers under HEINEKEN Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g 999. Brand: TIGER CRYSTAL Beer. tigerstreetfood. Explore our collection of award-winning tropical brews right here, and find your Tiger. Iris will handle print and digital communications, as well as the experiential events of the brand launch. Japan Malaysia New Zealand Singapore TASTE THE FLAVOURS OF ASIA AT TIGER BEER'S STREET LAB. What started off as a one-off campaign, Tiger’s brand approach has evolved over the years Tiger Crystal, a low ABV lager positioned as ‘the ultimate refreshment’ had been in the Malaysian market for just over a year. Visit The Tiger Beer Malaysia Official Tiger Beer, Malaysia’s No. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans. Change market. Asahi Super Dry beer 2 Litre 2000ml ALC: 5% Duty paid 100% ORIGINAL (Japan) RM208. Edelweiss Peach Wheat Beer 320ml x 4cans RM34. Tiger Beer, the Tiger Street Food Virtual Festival, and all related promotions are open to non Tiger Crystal by Heineken Asia Pacific is a Lager - Pale which has a rating of 2. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. The innovative Tiger Crystal is brewed for Ultimate Refreshment. 48 Brand: TIGER CRYSTAL Beer. 6%. 64-9%. The Tiger Beer Crystal launch campaign will be split between Iris Singapore and Saatchi & Saatchi. Tiger advocates responsible consumption and urges consumers to KUALA LUMPUR, 18 December 2023 – People often set goals for the new year, but don’t always take the time to acknowledge the progress they have made. Tiger Crystal is filtered at crystal cold temperature of -1 degree Celsius to preserve only Tiger Crystal, a low ABV lager positioned as ‘the ultimate refreshment’ had been in the Malaysian market for just over a year. GUINNESS. Drinkies also offers freshly tapped beer to HEINEKEN Malaysia is the leading brewer in the country, with a portfolio of iconic international brands that includes Heineken®️, Tiger Beer, Guinness, Strongbow, Kilkenny and many more. Tiger Crystal Can. This alone means that there is significant regional variation even between beers made with the same recipe. Tiger CNY 2025 Promotions. Nutritional value. Until the next time Tiger Beer advocates responsible consumption and we urge you to #DrinkResponsibly. Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected beers under HEINEKEN Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g 999. Explore more posts on our site: GWP ‑ Gift with Purchase Promotions Nov’2021 Malaysia’s First-Ever Reality Cooking Drama With A Groundbreaking ConceptNippon Sushi And MyViets Launches Mouth-Watering Menu For RamadanFipper x Bayu Somerset: Each zone will represent different food experiences and cuisines – all of which pair perfectly with Tiger Crystal beer. Beer & Cider. For Fans who purchase two six-can-packs of Tiger Beer or Tiger Crystal from www. Tiger and all related promotions and activities are strictly for non- 103 likes, 0 comments - tigerbeermy on September 9, 2024: "Thank you for joining us at the Tiger Crystal Food Festival! In case you’re feeling #fomo, here’s a recap of all the delicious food moments we shared over a Tiger Crystal beer. Be sure to join the Fire Starter Squad and redeem free bottles of Tiger Crystal at the Fire Starter District Festival. Tiger Crystal Bottle Bucket. Don’t forget to check out the Tiger Crystal Fire Truck and also join in on the Fire Challenge. 1 beer1, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. Australia e Medio Oriente. The beer is filtered at a crystal cold temperature of -1°C to lock in the most desirable flavours and aromas. KILKENNY The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer! Since 2015, the Tiger brand has continually championed the local street food scene through its Street Food platform. You're in luck, 'cause Tiger Beer is launching its new Tiger Crystal at Publika Shopping Gallery this August! Image via Bonnie Tiger Crystal, a low ABV lager positioned as ‘the ultimate refreshment’ had been in the Malaysian market for just over a year. A cold brew launches in Malaysia, offering crystal cold filtered beer at -1 o C for the ultimate refreshment. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new Change market or/and language. [201501009497 (1134832-W)]. 00; 15. com to claim your spot, or pre-register for a free bottle of Tiger Crystal – because sometimes the best things in life are free. Tiger Crystal Una fresca e rinfrescante birra chiara. For a taste born in the heart of Asia since 1932, indulge in Tiger Beer's bold, Your online drinks store with a wide selection of beers, wines, liquors, soft drinks and more delivered across Malaysia. Tiger Crystal is filtered at a crystal cold temperature of -1°C to lock in the most desirable flavours and aromas for the ultimate refreshment. In fact, they’re one of the first to pair their brew with bold street food flavours, pushing boundaries, and always coming up with brilliant ideas to promote the local heritage and culture. Tiger Crystal Cold Filtered Lager Beer Can 4. From learning more about Tiger’s origins since the early 1900s to bask in the nostalgia of its evolution at Heritage Street, to going on a journey through a series of interactive experiences via AI at the AR-ffiti Street and Crystal Cold Room, Valid for 60 days upon purchase. Wines Malaysia New Zealand Our Beer. TIGER SOJU. 9 Shopee Mobile Malaysia Sdn. Do not drink and drive. my, and earn one free can of Tiger Crystal, while stocks last. 1664 Brut Can Premium Lager Beer 4. Made from only the finest-quality ingredients, Tiger is brewed using a unique tropical lagering Tiger Crystal World Acclaimed Asian Crystal Cold Filtered Lager Beer – Ultimate Refreshment Easy-to-drink with low bitterness and a refreshing finish History The innovative Tiger Crystal is brewed for Ultimate Refreshment. Process Tiger Crystal is filtered at crystal cold 12. Creata per The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer! Each zone will represent different food experiences and cuisines – all of which pair Buy tiger beer online to enjoy discounts and deals with Shopee Malaysia! Read reviews on tiger beer offers and make safe purchases with Shopee Guarantee. can Xperience the Xtraordinary,” said Joyce Lim, Marketing Manager of Tiger Beer. Earliest delivery Enter an address to view. Explore more posts on our site: Eco-friendly rPET Cooler Bags for TILLAMOOK Dairy Kuan, Marketing Manager of Tiger Beer Malaysia. Tiger Beer is a popular Asian lager known for its bold and refreshing taste, inspiring courage and celebrating food, music, and art. www. Order Beer; X. Shop for RM200 & above to get FREE Delivery Purchase RM200 worth to enjoy FREE delivery HEINEKEN Malaysia is the leading brewer in the country, with a portfolio of iconic international brands that includes Heineken®️, Tiger Beer, Guinness, Strongbow, Kilkenny and many more. Guests enjoying themselves at the Tiger This uniquely filtered crystal beer offers a full-bodied flavor, perfect for celebrations and everyday enjoyment in over 75 countries. The beer is made from malted barley and yeast and brewed using a special method called “Cold Suspension” where the beer is strained at a temperature of -1 degree Celsius. Earned the Beer of the World (Level 14) badge! Earned the Beer Connoisseur (Level 5) badge! Thu, 20 Mar 2025 11:21:21 +0000 View Detailed Check-in. A bold lager, born and brewed in the heart of Asia since 1932 through our tropical lagering process. For Tiger fans who purchase either three cartons of With Son’s incredible story of defying challenges, Tiger also encouraged fans in Malaysia to boldly pursue their dreams, no matter the obstacles that stand in their way. Tiger Crystal is filtered at crystal cold temperature of -1 degree Celsius to preserve only The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer! Since 2015, the Tiger brand has continually championed the local street food scene The innovative Tiger Crystal is brewed for Ultimate Refreshment. 1 Beer1, has long been the beer of choice to enjoy with street food. 1 Beer. 5th August 2022, KUALA LUMPUR – The tropical Malaysian climate leaves us yearning for ways to cool down. HEINEKEN Malaysia through its e -commerce platform, Drinkies now delivers a variety of beers and ciders on demand, as scheduled. The campaign extends beyond the confines of ‘Tiger Town,’ reaching into every corner of Malaysia’s retail landscape. Tiger CNY 2025 - Drinkies. With its 2025 campaign, ‘Together We By entering this site, you agree to our TERMS OF USE* and acknowledge that you have read and understood our COOKIE POLICY* and PRIVACY POLICY. Drinkies also offers freshly tapped beer to cater for The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer! Since 2015, the Tiger brand has continually championed the local street food scene through its Street Food platform. Bhd. The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer! Since 2015, the Tiger brand has continually championed the local street food scene through its Street Food platform. Tiger Crystal needed an integrated campaign that could capture the attention of Malaysian drinkers while also solidifying the brand&#8217;s IT’S THE CRYSTAL COLD FILTRATION THAT MAKES ALL THE DIFFERENCE Tiger Crystal is filtered at a crystal cold temperature of -1°C to lock in the most desirable flavours and aromas for the ultimate refreshment. 1 Beer, has always championed local street food culture. 1 100% malt beer Kirin Ichiban. TIGER CRYSTAL. 320ml | 6 Cans. TIGER CRYSTAL ULTRA LOW CARB. MYR 184. Tiger Crystal is filtered at Tiger Crystal goes down at participating outlets and on Drinkies. BUY VOUCHER 79 likes, 3 comments - tigerbeermy on July 31, 2024: "Thank you to all Crystal Crews who showed up for the Tiger Crystal Supper Club and made this night memorable The Tiger Crystal Supper Club was the ultimate gathering of Crystals for a night of delicious food paired with a refreshingly light Tiger Crystal, the ultimate companion for every meal with friends. KUALA LUMPUR, 14 September 2022 – Street food is undeniably an integral part of Malaysians’ everyday life. Heineken® Beer Bottle. Explore the virtual streets, interact with others, play games, and order street food and Tiger Beer directly to your door. Patrons who purchase big bottles of Tiger, Tiger Crystal or selected beers under Heineken Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g Tiger is kicking off its signature Street Food campaign with a hot and spicy street food hunt; fans can contribute by dropping pins to their favourite spots leading up to the festival via https://hottesthunt. Lower prices today! 4. This year’s Tiger Street Food festival will also feature Tiger Beer launched Tiger Crystal last year, wanting to provide Malaysians a smooth yet full-flavoured beer Image via Tiger Beer Malaysia Tiger Crystal is a light, premium tasting beer that's perfect for any occasion, be it with friends, colleagues, or just to unwind at home after a long day at work. Tiger Crystal needed an integrated campaign that could capture the attention of Malaysian drinkers while also solidifying the brand&#8217;s The hunt for the hottest street food has begun! Go on and bring your biggest appetite because Tiger is firing up Malaysia’s hottest street food. Process-Tiger Crystal is filtered at crystal cold temperature of -1 degree Tiger Crystal (24 CANs x 320ml) Style: Lager Brewed by: Heineken Malaysia Berhad – Asia Pacific Breweries (Singapore) Pte Ltd ABV: 4. Easy-to-drink smooth refreshing finish, a golden cloudiness and a subtle, fruity aftertaste. . 9 tiger gold coin, a tiger automatic card dealer or tiger premium player cards when patrons purchase big bottles This Tiger Crystal - Tiger Beer is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. 9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or Tiger premium playing cards. Energy: 118 kcal/100ml: Carbohydrates < 1 g/100ml: Total sugar <1 g/100ml: Protein < 1 g/100ml: The premium wheat beer born in the Alps. my, will receive one bum bag while those who purchase a 24-can-pack will receive two bum bags. 80; 14. Tiger Crystal is specially brewed using the unique -1°C crystal cold filtration process that KUALA LUMPUR, 21 st September 2021: Tiger Crystal – crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. 5 Bottles - 325ml. ADD TO BASKET. KUALA LUMPUR, 16 December 2024 – This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. Change language. The result is an easy-to-drink lager beer with low bitterness and a refreshing finish. This Spotlight is sponsored by Tiger Beer Malaysia. Also check out the brand’s Instagram and Facebook for more updates. The result is an easy-to-drink lager beer with low Tiger Crystal. Experience the bold and refreshing Tiger Beer, Malaysia's No. 8 out of 5, with 16,289 ratings and reviews on Untappd. Find Out More: NEW Tiger Soju Flavoured Lager . Meanwhile, at participating pubs and Tiger Beer, Malaysia’s No. Our passion for brewing has won us fans all around the world while being Malaysia’s No. Tiger Crystal is filtered at a crystal cold temperature of -1°C to Patrons can check under bottle caps of big Tiger and HEINEKEN Malaysia beers for a chance to redeem a 10g 999. 2% Alcohol (24 x 320ml) RM 161. Stay tuned for our next Tiger - Heineken Malaysia Berhad Tiger 640ml Crystal Beer Png,Heineken Png , free download transparent png images The mineral makeup of water, beer's principal constituent, varies from place to place. English; TIGER CRYSTAL ULTRA. Japan Cambodia The innovative Tiger Crystal is brewed for Ultimate Refreshment. A beer born on the streets of Asia, it pairs perfectly with the bold flavours found in Brand: TIGER CRYSTAL Beer. 9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or premium playing cards. It was launched in Malaysia for a limited period earlier this year Tiger Beer, Tiger Crystal, the Tiger Street Food Festival, and all of the brand’s activities and promotions Japan’s No. 1 beer, Tiger Beer, has always championed local street food culture. Crystal cold refreshment awaits Tiger Crystal (24 CANs x 320ml) Style: Lager Brewed by: Heineken Malaysia Berhad – Asia Pacific Breweries (Singapore) Pte Ltd ABV: 4. It was initially launched in Malaysia in March and subsequently distributed in Singapore in December. an exclusive private class and limited-edition Tiger Crystal beaded jump ropes; a football kit with futsal shoes, ball, shirt, and bag “As a brand that aims to empower its drinkers to uncage their inner fire, the Tiger Crystal Fire Starter platform encourages fans to take that first step to explore something new in life. Ingredients: Water, Malt, Sucrose, Hops, CO2, Malt Extract, Top fermenting flavour, Lactic acid Nutritional value Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected beers under Heineken Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the The brand is bringing together Malaysia’s favourite food vendors to be enjoyed with the refreshingly light taste of Tiger Crystal beer! *The Tiger Crystal Food Festival, Tiger Beer, and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Real beer for real moments. 1 Lager, available in 320ml The crystal-cold filtered beer Tiger Crystal The World’s No. As a beer born and raised in the Malaysia New Zealand Singapore The perfect beer to celebrate when you’re in the zone. - Lazada. BREWED FOR YOUR FIRE. Tiger roars into the new year, inspiring consumers to celebrate their supporters through exciting promotions and activations. MYR 46. UNCAGING STREET FLAVOURS ACROSS THE WORLD. For more information on the full mechanics and details of promotions as well as the redemption process, head to tigercny. Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers - providing the ultimate refreshment for drinkies looking Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different. 00. HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand, within 60 minutes or as scheduled. It i Stores and prices for 'Tiger Crystal Asian Lager Beer' | tasting notes, market data, where to buy in Malaysia. Tiger Street Food We called on Malaysian foodies to join us on the Hottest Hunt to discover the best street food by hunting and recommending their favourite dishes to Tiger Beer (Lager | Crystal) Beer Can Drink 320ml 500ml 虎牌啤酒 (拉格 | 水晶) 啤酒可以喝 RM9. At participating bars and pubs, spending RM 90 or more on selected brands can win patrons a Tiger Mahjong Set and RM 88 TnG E-Wallet credit. The four Food Zones at the Tiger Crystal Food Festival: Purchase RM200 worth to enjoy FREE delivery. This is Tiger Crystal have been capturing the hearts of loyal Malaysian fans along the way since their launch in 2019. Blending Tradition with Innovation in Nationwide CNY Push. Tiger Crystal is filtered at crystal cold temperature of -1 degree Celsius to preserve only By entering this site, you agree to our TERMS OF USE* and acknowledge that you have read and understood our COOKIE POLICY* and PRIVACY POLICY. Tiger Crystal Ultra Low Carb, all the bite with 70% less carbs than Tiger Original Tiger Beer. Hit tigercny. It launched in Malaysia in 2019, following great success in countries all across Southeast Asia. It launched in Malaysia in 2019, following great success in countries all across South East Asia. 80; 13. Experience the groundbreaking Tiger Crystal Beer, meticulously brewed for ultimate refreshment. Product Details. 2, jalan 1/132ac, off jalan klang lama, kampung pasir ,58000, kuala lumpur Cheers to amazing deals! Buy 3 cartons of Tiger Beer and take home a FREE hotpot multicooker worth RM399! Choose 1 carton of Tiger Crystal + any 2 cartons of Tiger Crystal, Edelweiss Original, Edelweiss Peach, Guinness Draught in Can, Tiger Soju, or The Flavour Fortune Pack to score this exclusive gift! The promotion will last until 15 February and features a chance to redeem 10g 999. GUINNESS DRAUGHT. The crystal-cold filtered beer Tiger Crystal The World’s No. tigerbeer. In addition to purchasing from the Drinkies Bar, you can also order Tiger Beer or Tiger Crystal directly from vendors, either By entering this site, you agree to our TERMS OF USE* and acknowledge that you have read and understood our COOKIE POLICY* and PRIVACY POLICY. Tiger Beer is excited to welcome the Year of the Snake with its Chinese New Year 2025 campaign themed “Together We Roar’. Apple Instagram TIGER BEER | HOME Tigerbeer Cover image via Tiger Beer Malaysia. Tiger Crystal has been launched in China, Vietnam and Thailand. Packing: 24x320ml cans - Buy Tiger Crystal Beer Can (24x320ml) Advertising cookies will remember your product and page preferences, and in general that you visited the Website. Tiger Beer, Malaysia’s No. As a new player in the category, sales volume and brand salience still had room for improvement. Exclusive classes with mentors, prizes, Tiger Crystal products and more are up for grabs! KUALA LUMPUR, Marketing Manager of Tiger Beer Malaysia. Malaysia’s no. Tiger Crystal: Refreshingly Light, Perfect with Every Bite. 5% Alcohol (320ml x 4) RM64. 1 stout Guinness Japan’s No. Pair your favourite street food with the limited-edition Tiger Beer and Tiger Crystal cans and bottles A bold lager, born and brewed in the heart of Asia since 1932 through our tropical lagering process. Tiger CNY 2025 - Tiger Town event. All Rights Guinness Stout Beer Can. What started off as a one-off campaign, Tiger’s brand approach has evolved over the years, Furthermore, those who buy a carton of Tiger Beer and a carton of Tiger Crystal, or three cartons of Tiger Beer can get their hands on the Tiger Ceramic Bowl Set. Nutritional facts. 50 Elevate Your Lifestyle With The Perfect tiger beer From Shopee Malaysia Your style is unique, and finding the perfect tiger beer to complement it shouldn't be a chore. KUALA LUMPUR, 26th October 2020: – Tiger Beer, Malaysia’s No. 5% Alcohol (320ml x 24) RM197. Born in the heights of the Austrian Alps, Edelweiss’ traditional heritage can be traced back to 1646, making it one of In 2010, APB launched Tiger Beer's second flavour called “Tiger Crystal”. Since its roaring debut in 1932, Tiger has claimed gold at the prestigious World Beer Cup and quenched the thirst of a growing international fanbase. A popular brew with a smooth, refreshing taste; History. drinkies. Description: DTC was selected by Heineken Malaysia to produce and deliver this cool and innovative colour-changing glass as a giveaway. Drinkies also offers freshly tapped beer to cater for TIGER CRYSTAL; TIGER ROAR; Global Change market or/and language. THE HOTTER YOU GET, THE MORE REFRESHING THE TASTE. 9 Tiger Gold Coin, a Tiger Automatic Card Shoppers at selected hypermarkets and supermarkets can now own one of CNY’s most coveted items– the exclusive Tiger Mahjong Set – at RM99, while stocks last, when they purchase three cartons of participating HEINEKEN Malaysia products, inclusive of either Tiger Crystal or Edelweiss. 00 MYR 178. [TWIN PACK] Carlsberg Special Brew Strong Lager Beer Can Strong Pilsner Lager Beer 6. Tiger Crystal is filtered at a crystal cold temperature of -1°C to lock in the most desirable flavours and aromas for crystal-cold refreshment. DTC Support: Design, Sourcing, Production, Logistics. DTC Support: Design, Sourcing, Production, Logistics 102 likes, 2 comments - tigerbeermy on July 30, 2024: "Tiger Crystal is the ultimate companion for your favourite spicy dishes This refreshingly light beer complements meals of every spice level, so pair it with a Tiger Crystal for an enjoyable meal experience. Launched with great success in Malaysia in 2019 and acclaimed across Southeast Asia, Tiger Crystal undergoes a unique filtration process at an icy -1 degree Celsius, preserving only the most desirable flavors. Tiger Beer advocates responsible consumption and we urge you to #DrinkResponsibly. com for more information. my/. @tigerbeermy Edition Streetwear Collection. <br><br> Made from only the finest-quality ingredients, Tiger is brewed using a unique ant cafÉ & bar g-01 & g-02, petalz residences, residency rimbunam no. We strive to provide you with advertisements relevant to you and your interests on other online platforms based on your visits and surfing behaviour on our Website and other third party websites. Tiger Beer è attualmente prodotta in 11 paesi e apprezzata in più di 75 paesi in tutta Europa, Stati Uniti, America Latina, Australia e Medio Oriente. Fans can be part of the Tiger Street Food Virtual Festival by signing up at . Tiger Crystal - Tiger Beer is a totally free PNG image with transparent background and its resolution is 1575x1575. dapvcscclcfexwlcyolhddigbiswbpshbwgaaeenanfbijhwwpwbooqnkelaowozfeewvtupdvrk